Audi ice experience™.

Traction in action.

Audi ice experience™ is not one to be missed, with the spectacular Southern Alps as you're backdrop you're in for an extraordinary drive programme. Experience a whole new dimension of driving, and gain a more assured driving style, while learning to control and deploy the phenomenal capabilities of quattro® to the test against the most demanding surfaces imaginable.

Audi’s ice driving facility at the Southern Hemisphere Proving Grounds, Queenstown is the perfect place to learn the finer points of car control on snow and ice, where grip levels are negligible and preconceived notions of vehicle handling are challenged at every turn.

At a glance.

Audi ice experience™

  • Duration

    Full day

  • Vehicles

    A selection of S & RS vehicles

  • Age


Learn to steer, countersteer, stabilise and drift on ice! Master different driving challenges including oversteer and understeer, dog bone, lane changing and compete in Audi #SuperQ.

Register your interest




2 nights' 5-star accommodation at The Rees hotel

Welcome drinks

Drinks on the first night with a briefing of the next day's activities


Daily breakfast at The Rees hotel


Transport up and down the mountain

Huffer Jacket

An exclusive Huffer Audi ice experience™ jacket


One full day exhilarating of driving at SHPG


Lunch at SHPG's Wool Shed on the drive day

Awards dinner

Dinner hosted at an exclusive Queenstown restaurant