Audi Sweden experience.

Sweden experience.

For the first time, Audi Sweden experience is available to New Zealand customers. This snow and ice driving program, run in partnership with Audi AG, is a unique and extremely rare opportunity to experience one of the most highly sought after driving events offered by Audi in the calendar year. Pack your bags and swap everyday life for pure adventure, as sleepy snow landscapes turn into dynamic race courses and sheets of ice become enormous skid pads. In the boundless expanse of the Swedish Lapland, you’ll get up close and personal with the Audi S4 Avant, drifting through pristine snow and ice circuits of up to 7 km.

At a glance.

Audi ice experience Sweden

  • Duration

    4 Nights, 2.5 days driving

  • Location

    Stockholm, Sweden and Arvidsjaur, Sweden

  • Vehicles

    Audi S4 Avant

  • Date


  • Guests


  • Price


Guests must have a valid, full New Zealand Driver’s License and be a minimum 18 years of age.

Register your interest

Day 1.

Arrive in Stockholm, Sweden. Explore the city and join Audi NZ for dinner at one of Stockholm's hottest dining spots.

Day 2.

On Day 2 you will make your way to the small town of Arvidsjaur, located just a few kilometres south of the Arctic Circle. Once you're settled into your accommodation, you will have the opportunity to explore the town. That evening you will be taken through a briefing for the Audi ice driving program you will be experiencing for the next 2.5 days. 

Day 3 - 5.

Discover the sheer magic of ice and snow, while savouring every single moment. You will be taught all the necessary essentials and will learn, under the expert guidance of our instructors, how to handle the specific challenges of the winding ice circuit calmly and confidently. Long, sweeping sections are followed by series of tighter turns, each a joy to drive. Feel the elation of masterfully completing a kilometre-long course, then powering off again for another lap. More adventure and thrills await you on day 3 during the snow scooter tour into the stunning natural landscape that is the Swedish winter wonderland.

Meet the metal.

Audi S4 Avant 3.0 TFSI quattro

Sharpened design, increased power, more versatility. Dynamism and a driving experience that’s on a par with a sports car. Plus, quattro all-wheel drive as standard. Along with scintillating performance and the thrill of anticipation. Sporting the hallmark S: the Audi S4 Avant.

Discover more



1 Nights 5-star Accommodation in central Stockholm. 3 Nights stay at Clarion Collection Hotel, Arvidsjaur.


Airport & dinner transfers in Stockholm, Sweden. Return flights from Stockholm, Sweden to Arvidsjaur, Sweden. Airport & snow flat transfers in Arvidsjaur, Sweden.

Welcome dinner

Join Audi NZ for dinner at one of Stockholm’s hottest dining spots.

Briefing & dinner

Dinner & briefing at the Clarion Collection Hotel, Arvidsjaur on Day 2.


2.5 days of exhilarating driving from 08.12am to 4pm with a break for lunch in the boundless expanse of the Swedish Lapland followed by dinner.

Snowmobile tour & hunting buffet dinner

On Day 3 experience a 2hr snowmobile tour into the stunning natural landscape that is the Swedish winter wonderland, followed by a hunting buffet dinner.